About Us

Chris Guesdon

Chris Guesdon is the Principal of marketing and advertising agency Master Advertising. He holds the qualification of Certified Practising Marketer. He is a Fellow of the Australian Marketing Institute.

Chris has a distinguished history as a professional marketing consultant in a range of business sectors and individual corporations.

He was a recipient of the National Award for Marketing Excellence and is now honoured to hold the award of Life Membership of the AMI.

He has held board and management committee positions on a number of organisations including the Australian Marketing Institute National Board, the Australia Day Council Tasmania, the Federation Internationale Aquatics and other professional, community and charity organisations.

Our Code

CPM (Certified Practising Marketer) shows that you are a professional marketer – recognised by your peers for your extensive experience and qualifications. Also through exclusive networking and ongoing professional development you will maintain your competitive advantage.

CPM is the peak professional benchmark for marketers. Unlike tertiary qualifications, CPM is recognition of both formal education and successful application of your marketing knowledge and skills. Certified practising marketers:

  • Defines excellence in the marketing profession balancing practical experience and conceptual thinking
  • Advances your knowledge with continued leading professional development and networking
  • Promotes the profession of marketing by recognising only qualified practitioners of marketing

Sports Administration

Chris has had a long term and continuous involvement in marathon swimming as a competitor and administrator. He has competed in numerous swimming marathons in Australia and internationally and has held key management roles nationally and globally.

He co-edited and produced the Australian Long Distance and Marathon Swimming Manual and the international manual for the sport, the FINA Marathon Swimming Manual in collaboration with Bill Ford of Swimming Australia.

Chris was the architect of the model for the swimming marathon, the 10,000 metres event which has been adopted as the marathon event for the Olympic Games and is included in the Beijing Olympic Games 2008.

Chris has been inducted into the International Marathon Swimming Hall of Fame. He was the Oceania International Committee Member for Open Water Swimming on FINA, the world governing body of swimming, and is currently the International Representative for the Channel Swimming Association.